在健康消費持續(xù)升級的背景下，以天然植物為基底的功能性飲品正迎來爆發(fā)式增長。其中，巴旦杏（又稱扁桃仁）與紅棗的組合，憑借其獨特的營養(yǎng)價值、溫和的口感以及深厚的食養(yǎng)文化背景，成為眾多新銳品牌和傳統(tǒng)食品企業(yè)關(guān)注的焦點。然而，當(dāng)企業(yè)決定圍繞“巴旦杏紅棗汁”開發(fā)一款專屬飲料時，一個關(guān)鍵問題隨之而來：定制開發(fā)是否具備經(jīng)濟可行性？





佳味添成將從成本結(jié)構(gòu)、市場定位、技術(shù)門檻、規(guī)模效應(yīng)、風(fēng)險控制及長期價值六個維度，系統(tǒng)分析巴旦杏紅棗汁定制開發(fā)的經(jīng)濟可行性，為企業(yè)決策提供專業(yè)、可操作的參考框架。

Jiawei Tiancheng will systematically analyze the economic feasibility of customized development of Badan apricot red jujube juice from six dimensions: cost structure, market positioning, technological threshold, scale effect, risk control, and long-term value, providing a professional and operational reference framework for enterprise decision-making.

一、原料成本：高價值食材需精細(xì)化核算

1、 Raw material cost: High value ingredients require refined accounting

巴旦杏與紅棗均屬高營養(yǎng)密度食材，但其原料成本差異顯著。優(yōu)質(zhì)新疆灰棗或若羌棗價格穩(wěn)定，而巴旦杏（尤其是去皮脫苦、冷榨工藝處理的食用級扁桃仁）則受國際市場供需影響較大，價格波動明顯。若采用整顆巴旦杏直接打漿，不僅出汁率低，還可能因殘留苦苷影響口感；若使用巴旦杏乳或提取物，則需額外支付深加工溢價。



在定制開發(fā)階段，必須進(jìn)行全生命周期成本建模：

During the custom development phase, it is necessary to conduct a full lifecycle cost modeling:原料采購成本（含運輸、倉儲損耗）

Raw material procurement cost (including transportation and storage losses)預(yù)處理成本（如巴旦杏脫皮、滅酶、均質(zhì)）

Preprocessing costs (such as peeling, enzyme inactivation, homogenization of almonds)配方中輔料（穩(wěn)定劑、甜味劑、酸度調(diào)節(jié)劑）的添加比例優(yōu)化

Optimization of the addition ratio of auxiliary materials (stabilizers, sweeteners, acidity regulators) in the formula包裝適配性（是否需避光、充氮等特殊處理）

Packaging adaptability (whether special treatment such as light avoidance and nitrogen filling is required)

例如，通過小試確定巴旦杏與紅棗的最佳配比為3:7時，既能突出堅果香氣又避免澀味，同時減少昂貴巴旦杏用量5%—10%，即可在保證品質(zhì)的前提下顯著降低單位成本。這種精細(xì)化調(diào)控，正是定制開發(fā)的核心經(jīng)濟價值所在。



二、市場定位決定溢價空間與銷量預(yù)期

2、 Market positioning determines premium space and sales expectations

經(jīng)濟可行性不僅看“花多少錢”，更要看“能賣多少錢”和“能賣多少”。巴旦杏紅棗汁若定位為普通果汁，將面臨橙汁、蘋果汁等低價競品的擠壓，難以覆蓋其較高的原料成本；但若定位為“高端植物基營養(yǎng)飲”“女性氣血滋養(yǎng)飲品”或“輕斷食代餐伴侶”，則可支撐20–50元/瓶（300ml）的零售價。



定制開發(fā)允許品牌圍繞目標(biāo)人群構(gòu)建差異化價值主張：

Customized development allows brands to build differentiated value propositions around their target audience:添加膠原蛋白肽，切入“內(nèi)服美容”賽道；

Add collagen peptides and enter the "oral beauty" track;采用無糖配方+益生元，吸引控糖人群；

Adopting a sugar free formula and prebiotics to attract people with sugar control;強調(diào)“新疆道地原料+非遺工藝”，打造文化溢價。

Emphasize the combination of authentic Xinjiang raw materials and intangible cultural heritage craftsmanship to create a cultural premium.

據(jù)尼爾森2024年功能性飲料報告顯示，具備明確健康宣稱且包裝設(shè)計精致的植物基飲品，復(fù)購率比通用型產(chǎn)品高出37%。這意味著，即便定制開發(fā)初期投入較高，只要精準(zhǔn)錨定細(xì)分市場，其單位利潤與用戶終身價值（LTV）足以覆蓋前期研發(fā)成本。



三、技術(shù)門檻：避免“看似簡單，實則難做”的陷阱

3、 Technical threshold: Avoiding the trap of "seemingly simple, but actually difficult to do"

表面上看，巴旦杏紅棗汁不過是兩種食材打漿混合，實則暗藏技術(shù)難點：

On the surface, Badan Apricot Red Jujube Juice is just a mixture of two ingredients beaten together, but in reality, there are hidden technical difficulties:穩(wěn)定性問題：巴旦杏富含油脂，紅棗含大量果膠與多酚，兩者混合易出現(xiàn)油水分離、沉淀或褐變；

Stability issue: Almonds are rich in oil, while red dates contain a large amount of pectin and polyphenols. Mixing the two can easily lead to oil-water separation, precipitation, or browning;風(fēng)味平衡：巴旦杏的堅果香與紅棗的甜潤需精細(xì)調(diào)配，否則易產(chǎn)生“藥味”或“糊口感”；

Flavor balance: The nutty aroma of almonds and the sweet and moist taste of red dates need to be finely blended, otherwise it may produce a "medicinal taste" or "sense of livelihood";殺菌工藝：高溫滅菌會破壞巴旦杏中的維生素E和紅棗中的cAMP活性成分。

Sterilization process: High temperature sterilization will destroy the vitamin E in almonds and the cAMP active ingredients in red dates.

若采用通用型果汁生產(chǎn)線，往往無法解決上述問題，導(dǎo)致產(chǎn)品貨架期短、口感差、退貨率高。而定制開發(fā)可通過以下方式提升技術(shù)經(jīng)濟性：

If a universal juice production line is used, it often cannot solve the above problems, resulting in short product shelf life, poor taste, and high return rate. Customized development can enhance technical and economic efficiency through the following methods:與高?；虻谌窖邪l(fā)機構(gòu)合作，開發(fā)專用復(fù)合穩(wěn)定體系；

Collaborate with universities or third-party research and development institutions to develop specialized composite stability systems;采用UHT瞬時滅菌+無菌冷灌裝，保留活性同時延長保質(zhì)期；

Adopting UHT instant sterilization+sterile cold filling, retaining activity while extending shelf life;利用感官評價模型（如電子舌、消費者盲測）優(yōu)化風(fēng)味曲線。

Optimize flavor curves using sensory evaluation models such as electronic tongue and consumer blind testing.

這些技術(shù)投入雖增加短期成本，卻能大幅降低后期質(zhì)量事故損失與營銷返工成本，從全周期看更具經(jīng)濟合理性。

Although these technological investments increase short-term costs, they can significantly reduce later quality accident losses and marketing rework costs, making them more economically reasonable from a full cycle perspective.

四、規(guī)模效應(yīng)：小批量試產(chǎn)驗證后再放大

4、 Scale effect: small-scale trial production verification before scaling up

許多企業(yè)誤以為定制開發(fā)必須“一步到位大規(guī)模投產(chǎn)”，實則不然?，F(xiàn)代柔性供應(yīng)鏈支持階梯式量產(chǎn)策略：

Many companies mistakenly believe that customized development must be put into large-scale production in one step, but this is not the case. Modern flexible supply chain supports a tiered mass production strategy:1. 實驗室小試（1–5L）：驗證基礎(chǔ)配方與穩(wěn)定性；

1. Laboratory trial (1-5L): Verify the basic formula and stability;2. 中試生產(chǎn)（50–500L）：用于消費者測試、渠道樣品、電商預(yù)售；

2. Pilot production (50-500L): used for consumer testing, channel samples, and e-commerce pre-sales;3. 小批量訂單（1–5萬瓶）：通過DTC（直面消費者）模式驗證市場反應(yīng)；

3. Small batch orders (100000-50000 bottles): Verify market response through DTC (direct to consumer) mode;4. 規(guī)?；慨a(chǎn)：根據(jù)銷售數(shù)據(jù)調(diào)整產(chǎn)能。

4. Large scale mass production: Adjust production capacity based on sales data.

這種“先驗證、后放大”的模式，可將定制開發(fā)的沉沒成本控制在可控范圍內(nèi)。例如，某新消費品牌通過小批量定制巴旦杏紅棗汁，在小紅書發(fā)起“內(nèi)測官招募”，預(yù)售3000瓶即回籠資金20萬元，不僅覆蓋了研發(fā)費用，還獲得了寶貴用戶反饋，為后續(xù)迭代提供依據(jù)。



五、風(fēng)險控制：規(guī)避合規(guī)與庫存風(fēng)險

5、 Risk control: Avoiding compliance and inventory risks

標(biāo)準(zhǔn)化配方雖快，但存在兩大隱性風(fēng)險：

Although standardized formulas are fast, there are two hidden risks:合規(guī)風(fēng)險：若巴旦杏使用未經(jīng)備案的提取工藝，可能被認(rèn)定為“非食品原料”；

Compliance risk: If Badan apricot uses an unregistered extraction process, it may be identified as a "non food raw material";庫存風(fēng)險：通用配方一旦滯銷，原料積壓損失巨大。

Inventory risk: Once the general formula is unsold, the loss of raw material backlog will be huge.

定制開發(fā)反而可通過以下方式降低風(fēng)險：

Customized development can actually reduce risks through the following methods:在配方設(shè)計階段即引入法規(guī)顧問，確保所有成分符合《GB/T 31121-2014 果蔬汁類及其飲料》及地方監(jiān)管要求；

Introduce regulatory consultants during the formulation design phase to ensure that all ingredients comply with GB/T 31121-2014 Fruit and Vegetable Juice and Beverages and local regulatory requirements;采用模塊化配方設(shè)計，如將巴旦杏基底與紅棗濃縮液分開儲存，按需混合，提升庫存靈活性；

Adopting modular formula design, such as storing almond base and jujube concentrate separately and mixing them as needed to enhance inventory flexibility;與代工廠簽訂“彈性產(chǎn)能協(xié)議”，按季度調(diào)整訂單量。

Sign a "flexible production capacity agreement" with the OEM factory to adjust the order volume on a quarterly basis.

從風(fēng)險管理角度看，定制開發(fā)是一種“主動防御型”策略，其隱性收益常被低估。

From a risk management perspective, customized development is an "active defense" strategy, and its implicit benefits are often underestimated.

六、長期價值：構(gòu)建品牌護城河

6、 Long term value: Building a brand moat

最后，經(jīng)濟可行性不能僅看賬面盈虧，還需評估戰(zhàn)略資產(chǎn)積累。一款成功的定制巴旦杏紅棗汁，可帶來：

Finally, economic feasibility cannot be solely evaluated by book profits and losses, but also by assessing the accumulation of strategic assets. A successful customized almond and red date juice can bring:獨家配方專利或商業(yè)秘密保護；

Exclusive formula patent or trade secret protection;與優(yōu)質(zhì)原料基地的深度綁定（如新疆巴旦杏合作社）；

Deep binding with high-quality raw material bases (such as Xinjiang Badan Apricot Cooperative);用戶對品牌“專業(yè)、天然、有效”的心智占位。

The user's perception of the brand as "professional, natural, and effective" occupies a certain position.

這些無形資產(chǎn)將在后續(xù)產(chǎn)品線延伸（如推出巴旦杏燕麥奶、紅棗酵素飲）中持續(xù)釋放價值，形成復(fù)利效應(yīng)。

These intangible assets will continue to release value in subsequent product line extensions, such as launching almond oat milk and jujube enzyme drinks, forming a compound interest effect.

結(jié)語：經(jīng)濟可行性 = 精準(zhǔn)投入 × 科學(xué)驗證 × 戰(zhàn)略耐心

Conclusion: Economic feasibility=precise investment x scientific verification x strategic patience

巴旦杏紅棗汁的定制開發(fā)，并非盲目燒錢，而是一場基于數(shù)據(jù)、洞察與專業(yè)協(xié)作的系統(tǒng)工程。其經(jīng)濟可行性不取決于“是否花錢”，而在于“錢花得是否聰明”。通過小步快跑、數(shù)據(jù)驅(qū)動、技術(shù)賦能與精準(zhǔn)定位，企業(yè)完全可以在控制風(fēng)險的前提下，打造出兼具市場競爭力與盈利能力的明星單品。